Here is a link to a recent guest post I wrote for the Lawyerist blog about marketing unbundled legal services. It has basic advice for the virtual law practice providing unbundled legal services to clients online. From the post:
How do you market a law firm as a provider of unbundled legal services? As with all attorney marketing, the practical considerations must fall in line with the ethical requirements of our profession. To market unbundled legal services, a firm might consider the following:
And then it goes on to discuss each of these topics in more detail.
1. Size up the competition
2. Plan out unbundled services and packages
3. Invest more in online marketing
4. Network, network, network
5. Educate prospective clients