Most lawyers who have researched ethics opinions related to online advertising are familiar with the Total Attorneys ethics matter, which began in April, 2009 when a single Connecticut lawyer filed an ethics complaint with the state bar disciplinary counsel in 47 states. The complaints targeted not just the company, but also more than 500 of its bankruptcy law firm customers. Here’s the final update on how this played out along with my thoughts on the significance of this process.

The ABA Standing Committee on the Delivery of Legal Services has written a letter to the Commission on Ethics 20/20 providing its recommendations regarding lawyer advertising rules. In an interesting move, the Committee has recommended the deletion of Model Rule 7.2(b). For those of us in virtual practices who depend on online advertising methods perhaps moreso than traditional law firms, this would be a potentially revolutionary change to the rules.

  This Saturday I’m giving a live lecture focused on virtual law practice marketing strategy for my students in Concord Law School’s Small Business LLM program. I’m having the students slowly add in components of a business plan with each assignment so that by the end of the semester they have a complete and ready-to-implement business plan for [...]

After five years, I finally got around to updating my virtual law office website. I’m still kicking the tires and making a few tweaks, but I’m pretty pleased with it as it is. I’ve got grand plans to update my whitepapers and to send out monthly emails to my online clients.  I’d also like to add realtime [...]

I wrote a couple weeks ago about South Carolina’s new Formal Ethics Opinion 11-05 regarding an attorney’s use of services, such as Groupon, to offer discounts and deals on their legal services.  North Carolina also has a proposed ethics opinion, 2011 Formal Ethics Opinion 10 entitled “Lawyer Advertising on Deal of the Day or Group Coupon Website.” The [...]

By now most of you have read the news that Google Ventures invested $18.5 million into Rocket Lawyer. Back in 2008, we read that Rocket Lawyer had partnered with Lexis Nexis and their Lawyers.com service. Should we really be surprised at this next stage of evolution? Many of us in the legal industry are trying to figure out what the [...]

The ABA Commission on Ethics 20/20 has published for comment its draft proposals on Lawyer’s Use of Technology and Client Development.   Proposed changes relate to Model Rules 1.18 (duty to prospective clients), 7.2 (advertising) and 7.3 (direct contact with prospective clients). Overall, the Commission concludes that no new restrictions need to be added to a [...]

Today’s Wall Street Journal published an article on Shpoonkle, an online auction site similar to eBay where lawyers can bid on clients.  Both Susan Cartier Liebel and Scott Greenfield had blogged about this site in the past month.  Robert Ambrogi even chimed in that the concept is old news and will hopefully fall to its demise sooner rather [...]

An attorney operating a virtual law office relies more on online marketing and social media to develop their reputation and an online client base.  Some virtual law offices are creating YouTube tutorial videos that will walk prospective online clients through their virtual law office registration process and explain how legal services are delivered online. Below [...]

Gary Munneke, Chair of the Law Practice Management Committee, at the New York State Bar Association has written a thought-provoking article entitled “Dueling Sanctions . . .  And More” in a recent NYSBA publication.  He refers to an incident reported by the ABA Journal  about a law firm that came under heat from another firm for [...]