I was on a call last night preparing for a panel presentation at the Univ. of San Francisco where we will be discussing lawyer advertising and regulation. The event is entitled Legal Ethics in the 21st Century: Technology, Speech, and Money. I’m going back through some of my materials on this topic and thought I’d share. The below is a sidebar from my book about lawyer online advertising. With the Florida Bar going crazy with restrictions on lawyer blogs, it’s time to start pushing this matter forward.
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Five Tips for Lawyers Purchasing Online Lead Gen Services
Five Tips for Lawyers Purchasing Online Lead Generation Services 1. Find out how much traffic the branded network’s site generates. Check with a company like Quantcast, which provides an estimate of the traffic generated to a single website. 2. Find out where the company pulls in the leads. An unscrupulous company might be purchasing low-quality […]
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Chapter from New International Report on Online Legal Services
This summer I wrote a report for the Ark Group for lawyers who are interested in learning about and possibly adding online legal services to their law firms. Here is the Executive Summary and Chapter One from this report.
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Podcast: How People Search for Lawyers: The Consumer Law Revolution
Here is the podcast for an edition of The Digital Edge with Sharon Nelson and Jim Calloway where we discuss the subject of my new book, The Consumer Law Revolution: The Lawyer’s Guide to the Online Legal Marketplace.
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Video: ReInvent Law Presentation
This is the video of my “ignite-style” presentation at the ReInvent Law Conference in Silicon Valley a couple months ago. I’m speaking at a super fast pace about branded networks, lawyer advertising, and online delivery of legal services.
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Online Legal Marketplace Book Release
My new book about the online legal marketplace, Consumer Law Revolution, was released today from the publisher and pre-orders should be shipping this week. I’m excited to share this book with the legal profession. It dives into an area that is growing in practice and where we don’t have clear, established best practices to guide us. The online legal marketplace naturally involves technology and the unbundling of legal services, but also new forms of online lawyer advertising and collaboration with non-lawyer legal service companies that provide online marketing tools and platforms for lawyers to connect with consumers.
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New York Publishes New Ethics Opinion – Had a Pow-Wow with NJ?
The NY State Bar Association Committee on Professional Ethics has published a new ethics Opinion 964 on April 4, 2013 that affects virtual law offices.
The opinion is more related to lawyer advertising rather than about virtual law offices but it affects advertising for virtual, traditional and hybrid delivery models. The opinion was prompted by an inquiry from a lawyer who delivers immigration law services primarily online. Like many lawyers with virtual law offices, the lawyer rarely meets with clients in person and communicates using video conferencing and other digital methods of communication.
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Collaborating with Branded Networks on LXBN TV
This is the video of my brief interview with Colin O’Keefe about the topic of my presentation for Avvo’s Lawyernomics Conference next week in Las Vegas.
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Updates on Events
Below are a couple of the events I’m scheduled to attend this month. I have not had time to blog because I’ve been finishing up the edits to my book about online marketing tools and branded networks. It is now slated to come out the first of June. I have a couple other articles or chapters that […]
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Attorney @ Work: The Next Lawyering Frontier
In case you missed reading it on the Attorney at Work blog, here is a link to my interview for them. I’ve gotten a huge response from this article in the form of emails from lawyers across the country so something in it must have struck a cord.
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