The ABA Commission on Ethics 20/20 has published for comment its draft proposals on Lawyer’s Use of Technology and Client Development. Proposed changes relate to Model Rules 1.18 (duty to prospective clients), 7.2 (advertising) and 7.3 (direct contact with prospective clients).
Overall, the Commission concludes that no new restrictions need to be added to a lawyer’s use of technology for client development. The proposed changes adequately reflect two major impacts of the Internet on our profession: 1) public accessibility to lawyers online, and 2) the immediacy of communication with prospective and future clients over the Internet. Below is a brief look at each rule’s proposed changes.
“Communicating” with Prospective Clients Online
Proposed changes to this rule include switching out the word “discusses” with “communicates.” “Communicate” is a much broader term and is probably something we do online with prospective clients far more than actually “discussing” a potential attorney/client relationship. Communicating could be anything from having them fill out a “contact us” form to sending you a tweet asking if your firm handles their specific legal need. Something as simple as “Liking” your law firm’s Facebook page is a bit of a stretch because it’s not specifically “about the possibility of forming a client-lawyer relationship.”
This would be a dangerous rewording if not for other new lines added to clarify the definition of a prospective client: “A person who discusses communicates with a lawyer about the possibility of forming a client-lawyer relationship and has a reasonable expectation that the lawyer is willing to consider forming a client-lawyer relationship with respect to a matter is a prospective client.” [proposed additions in italics] (more…)