I have been enjoying the personal contact with clients that I think only can really happen in a small law practice. My clients don’t have to wade through the secretary and paralegals to communicate with me. I’m available 24/7 through the website and I check it at all hours of the day and night which makes it more convenient for everyone. At some point, I would like to put testimonials up on the website from some of the clients. I think some people may still have the misperception that practicing online removes you from real interaction with the clients, but I’ve not found this to be the case. People communicate online today more than they do in person. I know I shop and bank online more than I visit a mall or stop in to chat with my local bank representative. I see my online law services as an extension of services available to the community in a more efficient and affordable manner through the Internet.
There is a great article in the San Francisco magazine by Natasha Sarkisian about how younger generation lawyers are starting their own law firms as a way to escape the “biglaw” partnership track as the traditional, end-all-be-all of practicing law. It is definitely a trend that I’m thrilled to be a part of. The writer of MyShingle.com is another lawyer who started her own small firm and really supports the efforts of other attorneys in making that life change. My practice may be a new concept right now, but give it a couple more years and there will be more competition out there! The more the merrier!