Tag: myShingle.com

  • NJ Bona Fide Office Rule and Virtual Law Offices

    NJ Bona Fide Office Rule and Virtual Law PracticeNew Jersey’s Advisory Committee on Professional Ethics and the Committee on Attorney Advertising released a joint opinion dated March 25 that states that even when an attorney hires a virtual assistant or receptionist or shares a rented office space for conferences to attempt to create an office presence in the state, this does not create a “bona fide office” that complies with the state’s residency requirements for practicing law.

    This opinion limits attorneys licensed in New Jersey to having a physical law office where clients may call during regular business hours.  Such restriction on business discriminates against many solos and in particular women attorneys who may need to practice law from home, but for personal and security reasons, they do not want to provide their home address or phone number to clients.

    The opinion refers to “virtual offices” but defines them as “a type of time-share arrangement whereby one leases the right to reserve space in an office building on an hourly or daily basis” and does not address web-based, virtual law offices or the use of technology to deliver legal services online.  From the discussion in the opinion it may be assumed that any law practice without a physical, dedicated office building would be included as violating Rule 1:21-1(a).

    How this restriction will affect solos and small firms wanting to form completely virtual law offices is yet to be seen. However, the joint opinion does allow for attorneys with traditional law practice to also operate virtual law office with adequate notice to prospective clients of the firm’s physical office location. This does not sound like it protects the solo practitioner wanting to operate a home-based virtual law office. Or an attorney located in another state who is licensed in NJ and wants to provide NJ legal services through their virtual law office. (more…)

  • Residency Requirements and the Virtual Law Practice

    I’ve been reading with interest the case of Attorney Ekaterina Schoenefeld who filed a lawsuit against the State of New York claiming that by requiring an attorney to maintain a physical law office in the state, New York law discriminates unconstitutionally against attorneys who are out-of-state.  Schoenefeld is licensed in California, New York and New Jersey and claims she was not aware of NY’s residency requirement before taking and passing the NY Bar Exam.   Law.com has a detailed article on the case and Carolyn Elefant over at MyShingle.com wrote a rousing post in support of this solo attorney’s plight.

    I do not know if in the case of Schoenefeld the attorney was planning on operating a virtual law office, but her intent was clearly to provide legal services pertaining to the law of each of the states for which she obtained a law license. This is a similar situation faced by attorneys wanting to open virtual law offices.  They may choose to reside in a state in which they do not hold a law license or to provide legal services of one state while maintaining an office in another.  The technology allows them the flexibility to deliver legal services online and choose where they live and work.

    In my opinion, residency or physical office requirements, which exist for some state bars, are an example of an out-dated restriction on the legal profession that could use some updating to reflect changes in law practice management.  If you feel like reading up on some examples of residency requirements, see New York’s §470 of Judiciary Law, Missouri State Bar Informal Advisory Opinion Number 970098 regarding Rule 5.5;   Tolchin v. New Jersey Supreme Court, 111 F.3d 1099 (3d Cir. 1997); Lichtenstein v. Emerson, 674 N.Y.S.2d 298 (App. Div. 1998);  Parnell v. West Virginia Supreme Court of Appeals, 110 F.3d 1077 (4th Cir. 1997) or Mich. Comp. Laws Ann. § 600.946 (the attorney must show intent “either to maintain an office in this state for the practice of law, and to practice actively in this state, or to engage in the teaching of law”).

    These residency requirements focus on the attorney “actively practicing law within the state.”  How should this be interpreted if the attorney physically resides in one state and actively practices law from a virtual law office providing the legal services pertaining to the laws of another state?  He or she is actively practicing law, just not physically within the state.  Residency requirements make more sense to me when they are restricted to attorneys who are handling litigation in that state and will be expected to make court appearances.  But if they are drafting state law contracts and handling IP projects for NY clients while living in NJ or CA? 

    Does the attorney need to run a physical law office or reside in the state in which he or she practices law?  It probably depends on the attorney’s practice area and client base.  For those practices in which it does make good business sense, then the residency requirements place a significant burden on the attorney trying to startup a virtual law office that is located out-of-state.  It seems a very geo-centric and out-dated rule in a society that has become increasingly more global and interconnected through technology. 

    I’d love to hear others thoughts on residency requirements whether related to a completely virtual office or a traditional law practice that is integrating a virtual law office to expand into multiple jurisdictions.

  • List of Sites Containing Tips to Market a Virtual Law Office

    In a recent blog post, I discussed how an attorney with a VLO can attract paying, online clients to a VLO.  As promised, below is a list of websites and blogs that provide useful marketing tips and resources for solo and small firm practitioners.  This list only includes sites that provide marketing resources and tips.  I could build a long list of other services and sites that an attorney could join in order to market his or her virtual law practice,  such as sites that help to raise the SEO of the VLO website or blog.  Hopefully, the sites listed below will point you towards many of these online tricks of the trade. 

    Most of the resources below are geared towards a traditional law practice and some of them are not even related to the legal profession specifically, but with a little creativity the tips found in them could easily be used to market a virtual law office.  If I had oodles of free time, I would love to explain in detail how each of these sites and resources can be useful to a virtual law practice.  Instead, I’m just putting it out there and inviting everyone to explore and use their imaginations.  Or better yet, if you become befuddled, contact the folks that run these blogs in person.  Some of them are really kind, helpful individuals who are attorneys themselves and contain a wealth of valuable information and experience to share.  As always, I welcome suggestions to add to this list.  

    [Tip: Since most of these sites are blogs, it might save time to check out their categories section or run a search on their site specifically for marketing tips.]

    Sites with Tips on Marketing a Virtual Law Office”
    1.  Lisa Solomon’s Legal Research and Writing Pro Website and Blog 

    **Lisa is hosting an upcoming teleseminar, PR 101 for Lawyers: How to Write Direct-to-Consumer Press Releases That the Media Will Also Love.  This will take place on November 18 and will be presented by Joan Stewart, a/k/a the Publicity Hound.  Details for this are on her website.

    2.  The Publicity Hound Blog & Tips of the Week Ezine

    3.  Susan Cartier Liebel’s Build a Solo Practice, LLC

    4.  Grant Griffith’s Home Office Warrior, Home Office Lawyer and Blog for Profit 

    5.  CopyBlogger

    6.  ProBlogger

    7.  Guy Kawasaki’s How to Change the World

    8.  Carolyn Elefant’s My Shingle

    9.  Ed Poll’s LawBiz Blog & Ezine

    10.  Stem Legal – “Building Web Profile for the Legal Industry”

    11.  The PR Lawyer

    12.  Law Marketing Blog 

    13.  Kevin O’Keefe’s Real Lawyers Have Blogs

    14.  Legal Marketing Blog

    15.  Brett Trout’s BlawgIt

    16.  Ben Glass’s Great Legal Marketing blog

    17.  Gary Vaynerchuk‘s blog

    Resource to Join

    Solo Practice University  (Opening soon, this web-based educational community will provide online courses related to marketing law practices.)

  • Update on progress

    I have been enjoying the personal contact with clients that I think only can really happen in a small law practice. My clients don’t have to wade through the secretary and paralegals to communicate with me. I’m available 24/7 through the website and I check it at all hours of the day and night which makes it more convenient for everyone. At some point, I would like to put testimonials up on the website from some of the clients. I think some people may still have the misperception that practicing online removes you from real interaction with the clients, but I’ve not found this to be the case. People communicate online today more than they do in person. I know I shop and bank online more than I visit a mall or stop in to chat with my local bank representative. I see my online law services as an extension of services available to the community in a more efficient and affordable manner through the Internet.

    There is a great article in the San Francisco magazine by Natasha Sarkisian about how younger generation lawyers are starting their own law firms as a way to escape the “biglaw” partnership track as the traditional, end-all-be-all of practicing law. It is definitely a trend that I’m thrilled to be a part of. The writer of MyShingle.com is another lawyer who started her own small firm and really supports the efforts of other attorneys in making that life change. My practice may be a new concept right now, but give it a couple more years and there will be more competition out there! The more the merrier!

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