Virtual Law Practice

Tag: Grant Griffith

  • List of Sites Containing Tips to Market a Virtual Law Office

    In a recent blog post, I discussed how an attorney with a VLO can attract paying, online clients to a VLO.  As promised, below is a list of websites and blogs that provide useful marketing tips and resources for solo and small firm practitioners.  This list only includes sites that provide marketing resources and tips.  I could build a long list of other services and sites that an attorney could join in order to market his or her virtual law practice,  such as sites that help to raise the SEO of the VLO website or blog.  Hopefully, the sites listed below will point you towards many of these online tricks of the trade. 

    Most of the resources below are geared towards a traditional law practice and some of them are not even related to the legal profession specifically, but with a little creativity the tips found in them could easily be used to market a virtual law office.  If I had oodles of free time, I would love to explain in detail how each of these sites and resources can be useful to a virtual law practice.  Instead, I’m just putting it out there and inviting everyone to explore and use their imaginations.  Or better yet, if you become befuddled, contact the folks that run these blogs in person.  Some of them are really kind, helpful individuals who are attorneys themselves and contain a wealth of valuable information and experience to share.  As always, I welcome suggestions to add to this list.  

    [Tip: Since most of these sites are blogs, it might save time to check out their categories section or run a search on their site specifically for marketing tips.]

    Sites with Tips on Marketing a Virtual Law Office”
    1.  Lisa Solomon’s Legal Research and Writing Pro Website and Blog 

    **Lisa is hosting an upcoming teleseminar, PR 101 for Lawyers: How to Write Direct-to-Consumer Press Releases That the Media Will Also Love.  This will take place on November 18 and will be presented by Joan Stewart, a/k/a the Publicity Hound.  Details for this are on her website.

    2.  The Publicity Hound Blog & Tips of the Week Ezine

    3.  Susan Cartier Liebel’s Build a Solo Practice, LLC

    4.  Grant Griffith’s Home Office Warrior, Home Office Lawyer and Blog for Profit 

    5.  CopyBlogger

    6.  ProBlogger

    7.  Guy Kawasaki’s How to Change the World

    8.  Carolyn Elefant’s My Shingle

    9.  Ed Poll’s LawBiz Blog & Ezine

    10.  Stem Legal – “Building Web Profile for the Legal Industry”

    11.  The PR Lawyer

    12.  Law Marketing Blog 

    13.  Kevin O’Keefe’s Real Lawyers Have Blogs

    14.  Legal Marketing Blog

    15.  Brett Trout’s BlawgIt

    16.  Ben Glass’s Great Legal Marketing blog

    17.  Gary Vaynerchuk‘s blog

    Resource to Join

    Solo Practice University  (Opening soon, this web-based educational community will provide online courses related to marketing law practices.)

  • Checklist for Opening a Virtual Law Office

    The following is a basic checklist for attorneys considering opening up a virtual law practice.

    ___ Choose a VLO hosting company and find out what it will require in order to set up your VLO. Of course, I’m biased, but I recommend Virtual Law Office Technology (VLOTech).

    ___ Register a domain.

    ___ Retain a website designer to create a VLO website. It can be as simple as a single homepage or a more complex site with legal resources and articles for the public and your clients. Consider having a VLO website with blog functionality. Blogging on your VLO can be a useful marketing tool and resource for your clients. VLOTech refers its clients to Grant Griffith’s company, G2WebMedia. Griffiths, of Home Office Lawyer blog fame, has experience working with solo and small firm practitioners and creates websites with blog functionality to improve VLO marketing.

    ___ Make sure that any part of your website that handles confidential information, the actual VLO, registration and login for clients, is protected by an SSL certificate (https and the browser lock symbol). Your web hosting company may help you with this or you may need to purchase an SSL certificate separately.

    ___ Establish an account with a credit card processing company to use for your online payments, such as PayPal or your bank. If you plan on taking retainers through the VLO, make sure that you have the approval of your state bar regarding transfer of the client’s funds to a credit card processing company before going into your trust account. There was some discussion about this on Solosez not long ago and I’ve posted about it here.

    ___ Draft the terms and conditions for use for your general website and the clickwrap agreement for your secure VLO website.

    ___ Establish a response time policy. For example, let clients know that you will respond to their online requests within 24 hours.

    ___ If you will be handling transactional matters, prepare any forms or worksheets for collection of client data. These may be uploaded to the clients through the VLO and downloaded for you to review once completed by the client.

    ___ If you will be using the VLO with existing clients or in a litigation practice, draft a letter or email to clients notifying them to register and use the VLO to keep track of their cases.

    ___ Decide how you plan on handling client engagement letters, either through the VLO case dialogue and clickwrap agreement or by traditional letter uploaded to the client, or a combination of both methods.

    ___ Decide which billing method or combination of methods you plan to use. Consider providing sample fixed fees, billable hour rates or a range of costs on your VLO website.

    ___ Discuss your planned VLO practices with your malpractice insurance carrier and ask about discounted rates due to the use of technology to reduce malpractice risks.

    ___ If you will be practicing remotely, review the security of your mobile devices.

    ___ If you plan on using the VLO in conjunction with other law office software, have a data backup policy in place.

    ___ Create a backup Internet access plan in the event that you only have one method of connecting to the Internet and it goes out.

    ___ Check with your state bar’s rules of professional conduct regarding advertising and website content before getting started on any marketing campaigns. (Hat tip to Aaron Johnston for reminding me to add this one!) I’ve written a little about this here .

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