Virtual Law Practice

Tag: creating a brand

  • Microblogging about VLOs

    Yesterday Martindale Hubbell’s Connected kicked off an event centered around virtual law firms with a two-hour Twitter conversation hosted by Larry Bodine. You can read through all of the tweets by running a search for #MHVT on your Twitter account. There was a lot of great discussion about how to define a VLO, what they are used for — for the benefit of the attorneys or the clients or both, what types of online work generate the most revenue on a VLO, what some security concerns are with delivering legal services online, and how to market a VLO. Below are my contributions to the discussion.

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  • Social Networking Policies for a Virtual Law Practice

    Last week I gave a brief presentation for the Legal Services National Technology Assistance Project (LSNTAP) about developing policies for online social networking. While researching for the presentation and round table discussion, it occurred to me that having a policy in place for social networking is a wise idea for a virtual law practice. Considering that a great deal of the marketing and professional networking for a virtual law practice is going to be handled online using social networking tools, it makes good sense to establish a policy for your practice whether you are a solo practitioner or a medium-sized online law practice with virtual assistants.

    If you haven’t already, please check out Carolyn Elefant’s ebook Social Networking for Lawyers: The What, Why and How.  This is a good resource regarding the use of social networking for legal professionals and could be useful for developing your own social networking policies for a virtual law practice.

    Here are some social networking policy suggestions from my presentation that can be applied to a virtual law practice: (more…)

  • Virtual Law Office Listed as a “Law Firm Website That Works”

    The April edition of the ABA Journal published an article entitled Law Firm Websites That Work.  Under the category “Virtuality”, my virtual law practice is described along with illinoisdivorce.com.

    The article consulted a list of panelists to provide suggestions for law firm websites that are productive in the categories of branding, solo, innovation, virtuality, all business, and youth appeal.  Take a look at these websites and the marketing techniques and services they offer their clients.  There may be ways to integrate aspects of several into your own ideas for a virtual law practice website.

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