Virtual Law Practice

Tag: blogging

  • NC State Bar Journal Covers the Online Legal Professional

    Attorneys practicing law online and licensed in North Carolina may be interested in checking out the fall issue of the North Carolina State Bar Journal.  Several of the articles in the issue cover topics related to attorneys creating online presences, including avoiding ethical risks for law firm websites and using social networking, such as Facebook, Twitter and blogging. 

    As with most state bar publications covering topics related to technology, at least one of the articles comes with a stern reminder to follow the Rules of Professional Conduct and advises attorneys to consult with the ethics counsel at the State Bar before attempting to use any social networking as a marketing tool.  Wise advice.  I’ll freely admit that I took advantage of the ability to call the ethics hotline a few times both while working at a small firm and when I first went out as a solo with a virtual law practice.  The service is anonymous and a great way to get the reassurance and confidence you might need before taking any action.  There are more formal methods of getting written ethics advisory opinions, but being able to make a quick phone call for small matters, many of which may just be affirmation of good common sense, is a valuable service from the Bar. 

    With the lines between the personal and professional being so thin with many popular forms of online social networking, it’s good to know you can check with someone from the Bar who handles ethics issues on a daily basis.  It’s a “measure twice, cut once” philosophy and serves well for any professional placed in a position of trust by members of  the general public.

  • Top Ten 2008 Developments in Virtual Law Practice

    Happy New Year!  The following is my list of the top ten developments in the delivery of legal services using technology that have happened in the past year.  Please feel free to expand on this list in the comments.  I’m also including at the end my predictions for virtual law practice in the new year.

    1.  Richard Susskind’s book, The End of Lawyers? Rethinking the Nature of Legal Services, is published.  The book discusses “disruptive technologies” that allow attorneys to provide legal services online.  Susskind predicts that attorneys who adopt rather than resist these changes in the technology used to deliver legal services will prosper as the profession adapts to marketplace changes.  The public’s need for affordable and accessible legal services will drive the legal profession’s use of technology to meet this demand.

    2.  State bars and other professional legal organizations offer CLEs and sessions geared at teaching attorneys best practices and security standards for using technology in their law practices.  Popular topics include email security, online backup solutions for law office data, minimizing metadata and using scanners to decrease the use of paper.  See the ABA’s Legal Technology Resource Center’s website for a list of 2008 articles.  In addition to increased law and technology management education in the profession, several state bars provide specific ethics decisions with approval for virtual law offices (VLOs) and/or allow for attorneys to provide unbundled legal services online.

    3.  More attorneys turn to piecemeal technologies and free online apps to collaborate with each other and their clients online.  Basecamp, Google Docs, Adobe ConnectNow, Webex, GoToMeeting, and Dimdim are a few of the popular web-based tools.  

    4.  New web-based, software as a service (SaaS) law practice management products launch, including Rocket Matter and Clio.  Popular legal blogs and listservs discuss the pros and cons involved in the use of “cloud computing.”  The discussions center on the security and backup concerns with a hosted system.

    5.  VLOTech sets up web-based, virtual law offices (VLOs) in Alabama, Maryland, South Carolina, Texas and Virginia with more VLOs planned in Alaska, New York, Pennsylvania, Tennessee and North Carolina for the upcoming year.  The technology aims to provide attorneys with the flexibility to operate a completely online law office or to combine the technology with a traditional law practice and offer unbundled legal services online.  “VLO” becomes a more recognized term for a web-based virtual law practice and elawyering.

    6.  Virtual Law Partners opens its doors as the newest example of BigLaw using technology to allow its attorneys to work remotely and collaborate on legal cases.

    7.  LegalZoom comes under fire over filing fees that the legal document service company charges to online clients, in particular in relation to the filing of trademark applications with the USPTO.  Critics of invention submission companies and of companies that provide form-generated legal documents in general spoke out about what they saw as the potential misleading of the public by online companies offering legal services where an attorney was not involved in reviewing the final legal product. 

    8.  With more attorneys practicing law using mobile devices and relying on electronic forms of communication with clients and other attorneys, management of electronically stored information (ESI) became more of a concern.  Solos and small firms are expected to understand e-discovery and ESI management in their daily practices.  Check out the archives of the EDD Blog co-authored by Bob Krantz and Jeffery Fehrman.

    9. Larger numbers of attorneys adopted popular online social networking tools to meet up with others in the legal profession.  Twitter, Facebook, LinkedIn, Legal OnRamp, JD Supra and other sites connect attorneys with each other and prospective clients. 

    10. Some useful law and tech/practice management blogs came online this year, including Law 21, Above and Beyond KM, 3 Geeks and a Law Blog, and Law Practice Matters, among others.  Blogging continues to grow as an attorney marketing tool and is used as a method of providing the public with basic legal information and resources. Law blogs remain a method for attorneys to educate themselves and network in their individual practice areas.  The Louisiana State Bar’s proposed rules of professional conduct touch on attorney blogging, social networking and other forms of online attorney communication causing some concern and originating in a lawsuit from attorneys in that state. 

    My predictions for virtual law practice in 2009:

    1.  Attorneys will continue to question web-based, hosted software providing law practice management tools. However, companies providing SaaS legal products will band together to establish standards regarding the security of their products for the benefit of the legal profession and the reputation of the companies and the saas business model. 

    2.  The ABA will move forward with proposing standards or policies for the delivery of legal services online. The eLawyering Task Force as well as the Standing Committee on the Delivery of Legal Services will both play a critical role in establishing these guidelines.

    3.   Attorneys hit hard by the downward economy will seek out ways to minimize their law practice overhead using technology.  Some will use piecemeal software solutions to minimize overhead in law office administrative tasks. Others will consider opening completely web-based VLOs to get rid of the law office lease and expand their client base statewide or nationwide depending on their practice areas.  

    4.   More attorneys will realize that customer service is the key to growing a successful practice and that the public is demanding more efficient and convenient legal services through the use of technology.  This will prompt more attorneys to provide unbundled legal services online to clients either as the sole form of virtual law practice or in addition to their traditional law office practice.

  • State Bar Regulation of Online Lawyer Communication

    I have been fielding questions lately about the recent lawsuit filed in Louisiana regarding the Louisiana State Bar’s new proposed Rules of Professional Conduct and how they may affect blogging and other online social networking.  Attorneys operating virtual law practices tend to use blogging and other online communities in their daily law practice for the purpose of client development as well as to network and collaborate with other attorneys. 

    As I’ve worked with other attorneys nationwide to set up virtual law offices, I’ve been reading through different state’s bars rules of professional conduct and ethics decisions related to electronic communication and advertising.  Every state seems to have a different understanding of how attorneys are using the Internet in their law practices.  Sometimes it’s an archaic understanding and at other times it’s just not informed enough from a technology perspective to provide the guidance to attorneys as it was intended to do. 

    The new proposed Louisiana rules regulate lawyer advertising on blogs and other social networks and will go into effect in April of next year.  The lawsuit, brought by a Louisiana Construction Law Firm,  challenges the constitutionality of Louisiana’s new rules claiming that they will restrict free speech.  The full text of the Complaint is here.

    An attorney in the firm filing the lawsuit is active in online communities and forums.  He is a member of LinkedIn, Twitter, Facebook and other popular social networking sites.  He operates an educational blog about the construction industry and construction law.  As a blogger, he posts comments on other blogs and writes guest posts.
     
    The most interesting claim made in the complaint is that each incidence of “speech,” each blog post, each tweet, would have to be run by the Louisiana Bar prior to posting and would cost $175 per review.  Wow.  That might be doable for BigLaw, but would certainly not be cost-effective for a solo practitioner.  How could you make timely blog posts if you had to run it by a review team before posting?  I will be interested to read the response to this particular claim.   

    I’ve read Kevin O’Keefe’s opinion about the new proposed Louisiana rules and the lawsuit on his blog.  He seems to think the whole issue is being blown out of proportion and the rules will not be any threat to blogging.  O’Keefe is probably right. 

    What interests me more about this lawsuit and the proposed rule is the way that state bars are trying to draft rules that regulate their attorneys’ use of technology to communicate, not just to advertise their law practice, but to provide the delivery of legal services.

    Most of the rules and regulations that exist for each state bar related to electronic communication are out of touch with the technology that their attorneys are using.  Many ethics opinions and rules of professional conduct restricting attorney advertising through electronic methods were written when email was still new.  Most haven’t been updated since the mid-1990s.  

    In addition, the rules and ethics opinions that I have read seem to be out of touch with the general public they are intended to protect.  Maybe I’m off base here, but I think it’s past time that the legal profession reevaluates the experience and ability of the general consumer to find and retain legal services.  Yes, there will always be unscrupulous attorneys out there who will use online advertising to mislead the public.  However, there could be a better balance of 1) education on the part of the state bar regulators regarding the technology used by attorneys in daily practice and 2) addressing the public’s demand for affordable and convenient access to legal services through electronic methods.   

    I’ll be watching to see what happens in Louisiana.  In the meantime, I’m still compiling a state by state list of rules of professional conduct and ethics opinions that relate to an attorney’s use of technology in daily practice.  I’d like to provide this as a resource for attorneys wanting to practice with a virtual law office to see how their state bar as well as neighboring state bars have addressed the delivery of legal services online.

  • List of Sites Containing Tips to Market a Virtual Law Office

    In a recent blog post, I discussed how an attorney with a VLO can attract paying, online clients to a VLO.  As promised, below is a list of websites and blogs that provide useful marketing tips and resources for solo and small firm practitioners.  This list only includes sites that provide marketing resources and tips.  I could build a long list of other services and sites that an attorney could join in order to market his or her virtual law practice,  such as sites that help to raise the SEO of the VLO website or blog.  Hopefully, the sites listed below will point you towards many of these online tricks of the trade. 

    Most of the resources below are geared towards a traditional law practice and some of them are not even related to the legal profession specifically, but with a little creativity the tips found in them could easily be used to market a virtual law office.  If I had oodles of free time, I would love to explain in detail how each of these sites and resources can be useful to a virtual law practice.  Instead, I’m just putting it out there and inviting everyone to explore and use their imaginations.  Or better yet, if you become befuddled, contact the folks that run these blogs in person.  Some of them are really kind, helpful individuals who are attorneys themselves and contain a wealth of valuable information and experience to share.  As always, I welcome suggestions to add to this list.  

    [Tip: Since most of these sites are blogs, it might save time to check out their categories section or run a search on their site specifically for marketing tips.]

    Sites with Tips on Marketing a Virtual Law Office”
    1.  Lisa Solomon’s Legal Research and Writing Pro Website and Blog 

    **Lisa is hosting an upcoming teleseminar, PR 101 for Lawyers: How to Write Direct-to-Consumer Press Releases That the Media Will Also Love.  This will take place on November 18 and will be presented by Joan Stewart, a/k/a the Publicity Hound.  Details for this are on her website.

    2.  The Publicity Hound Blog & Tips of the Week Ezine

    3.  Susan Cartier Liebel’s Build a Solo Practice, LLC

    4.  Grant Griffith’s Home Office Warrior, Home Office Lawyer and Blog for Profit 

    5.  CopyBlogger

    6.  ProBlogger

    7.  Guy Kawasaki’s How to Change the World

    8.  Carolyn Elefant’s My Shingle

    9.  Ed Poll’s LawBiz Blog & Ezine

    10.  Stem Legal – “Building Web Profile for the Legal Industry”

    11.  The PR Lawyer

    12.  Law Marketing Blog 

    13.  Kevin O’Keefe’s Real Lawyers Have Blogs

    14.  Legal Marketing Blog

    15.  Brett Trout’s BlawgIt

    16.  Ben Glass’s Great Legal Marketing blog

    17.  Gary Vaynerchuk‘s blog

    Resource to Join

    Solo Practice University  (Opening soon, this web-based educational community will provide online courses related to marketing law practices.)

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