In a recent blog post, I discussed how an attorney with a VLO can attract paying, online clients to a VLO. As promised, below is a list of websites and blogs that provide useful marketing tips and resources for solo and small firm practitioners. This list only includes sites that provide marketing resources and tips. I could build a long list of other services and sites that an attorney could join in order to market his or her virtual law practice, such as sites that help to raise the SEO of the VLO website or blog. Hopefully, the sites listed below will point you towards many of these online tricks of the trade.
Most of the resources below are geared towards a traditional law practice and some of them are not even related to the legal profession specifically, but with a little creativity the tips found in them could easily be used to market a virtual law office. If I had oodles of free time, I would love to explain in detail how each of these sites and resources can be useful to a virtual law practice. Instead, I’m just putting it out there and inviting everyone to explore and use their imaginations. Or better yet, if you become befuddled, contact the folks that run these blogs in person. Some of them are really kind, helpful individuals who are attorneys themselves and contain a wealth of valuable information and experience to share. As always, I welcome suggestions to add to this list.
[Tip: Since most of these sites are blogs, it might save time to check out their categories section or run a search on their site specifically for marketing tips.]
Sites with Tips on Marketing a Virtual Law Office”
1. Lisa Solomon’s Legal Research and Writing Pro Website and Blog
**Lisa is hosting an upcoming teleseminar, PR 101 for Lawyers: How to Write Direct-to-Consumer Press Releases That the Media Will Also Love. This will take place on November 18 and will be presented by Joan Stewart, a/k/a the Publicity Hound. Details for this are on her website.
2. The Publicity Hound Blog & Tips of the Week Ezine
3. Susan Cartier Liebel’s Build a Solo Practice, LLC
7. Guy Kawasaki’s How to Change the World
8. Carolyn Elefant’s My Shingle
9. Ed Poll’s LawBiz Blog & Ezine
10. Stem Legal – “Building Web Profile for the Legal Industry”
11. The PR Lawyer
13. Kevin O’Keefe’s Real Lawyers Have Blogs
15. Brett Trout’s BlawgIt
16. Ben Glass’s Great Legal Marketing blog
17. Gary Vaynerchuk‘s blog
Resource to Join
Solo Practice University (Opening soon, this web-based educational community will provide online courses related to marketing law practices.)