This past weekend I presented a CLE session for the North Carolina Association of Women Attorneys (NCAWA) annual meeting on the topic of social media for legal professionals. Anyone involved in virtual law practice needs to understand social media and how it can be used to market a virtual law office, but also about how online clients might attempt to contact the virtual lawyer using these methods and how to tactfully handle that.
I’ve had online clients attempt to “friend” me on Facebook or chat on Twitter, but I’ve created a policy for my solo virtual law practice not to “friend” or “follow” clients and to let them know up-front that I won’t use unencyrpted or non-secure methods of communicating with them. Most of the relationships I have within the legal professional are for the most part created and conducted completely online using whatever social media app is trending at the time. It’s an invaluable part of my professional networking so I enjoyed the opportunity to share some of my methods and recommendations at the NCAWA Annual Meeting.
This presentation covered the basics of social media how-tos with a healthy dose of “watch out for x” and “monitor y”. I also provided suggestions for creating consistent online reputations for law firms using social media and discussed how attorneys might implement social media policies for their firm and educate firm members and even clients about procedures the firm has adopted for the use of social media.
Here are the slides from the presentation. The final slide has a list of recommended resources for further reading up on the topic.