Month: September 2014

  • Teaching eProfessionalism to Law Students with Social Media

    SMflowersToday I posted an article on the Legal Technology Blog, part of the Law Professor Blog Network, about the challenges of teaching eprofessionalism to law students in my Social Media and the Law course.  You can read the full post here.

    The trick with teaching social media to law students is that it is a personal choice the students have to make about finding the right balance between their personal lives, their friends and family and hobbies, and their soon-to-be professional lives. I give them my own choices in the use of social media as an example and teach them how to use the settings in each application to build up walls between their two worlds.

    Some students dive straight into the idea of sharing their thoughts on the law and their work with the world. Other students flat out refuse to join Facebook for the course, but will have a professional online presence on LinkedIn. For personal reasons, including sometimes domestic violence concerns or for religious reasons, students will not want to join these public applications and want to try to remain anonymous online and protect their privacy. Those students still have to complete an assignment to show me they understand the use of privacy settings on the social media applications. Whether they use it or not, their clients may. And many of them do not realize that some branded networks, such as Avvo, may create online profiles for them after they pass the bar whether they want them or not. I think they need to understand how these applications work regardless with hands-on experience – to protect themselves and their clients. When we cover the material related to the use of social media as evidence, it also makes a lot more sense if they’ve explored the applications first.

  • Podcast: How to Provide Client Hand-holding in Virtual Law Practice

    micLast month I joined in on a podcast for the ABA Journal with reporter Stephanie Francis Ward; Michelle Crosby, founder of Wevorce; and Fred Rooney, Director of Touro Law Center’s International Justice Center for Post-Graduate Development.
    The topic was “How do you provide client hand-holding if you run a virtual firm?”

    You can listen to the podcast on the ABA Journal site or read the transcript.

    Ward asked the three of us this question towards the end of the podcast:

    [C]an the three of you give me one tip on making that personal connection and doing it online? So combining the personal connection of perhaps, like, automation and things like that, that can make it more affordable for the client and make you, help you be more efficient as a lawyer.

    My response:

    I think that finding a way…that engages the online client. Gets them interested, builds an initial amount of trust. That goes a long way.

    Right now, I’m researching games and gamification as ways that lawyers can effectively engage that prospective client in whatever the practice area is that the client is looking for help. But sort of an initial, warm-up education, empowerment that happens online before that prospective client registers for access or asks a question of the online lawyer.

    I think that really helps prepare them when you start working with the client, then you move from there to web conferencing, have the Google hangout or Skype or real-time chat or whatever their virtual law firm uses to communicate. But I think that initial online engagement is really critical.

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