Virtual Law Practice

Month: January 2012

  • Standing Committee Recommends Deletion of Problematic Advertising Rule

    Remember how I wrote that virtual practitioners may need to collaborate with “branded network concepts” when updating their marketing strategies?  I also argue that this is necessary in the conclusion of my new book on unbundling because it’s a major component in increasing overall access to justice. Apparently I’m not the only one who sees the potential benefits to the public and the profession from the availability of newer online lawyer advertising methods.

    The ABA Standing Committee on the Delivery of Legal Services has written a letter to the Commission on Ethics 20/20 providing its recommendations regarding lawyer advertising rules. In an interesting move, the Committee has recommended the deletion of Model Rule 7.2(b).

    For those of us in virtual practices who depend on online advertising methods perhaps moreso than traditional law firms, this would be a potentially revolutionary change to the rules. Model Rule 7.2(b) is the rule that prohibits a lawyer from giving anything of value for recommendation for his or her services with four exceptions. It is these exceptions and the speed at which online advertising methods have developed that has caused confusion and controversy over the past few years.

    The Committee’s letter provides a background on how changes in online advertising methods have impacted the options available to the public seeking legal services. Because one of the primary goals of the Committee is to increase access to justice for individuals of moderate income levels, they are quick to point out that these new online methods actually allow for individuals of all income levels to find both the lawyers that they could work with as well as other resources that empower them to make educated decisions about the legal services they might need. (more…)

  • Accepting Nominations for Excellence in eLawyering Award

    The ABA eLawyering Task Force is accepting nomination forms for the annual James I. Keane Memorial Award for Excellence in eLawyering.

    The award is given to a lawyer who has developed innovative legal service delivery over the Internet. The focus of the award is on the delivery of personal legal services, especially those that serve individuals of moderate to middle class means. Nominees may be individual lawyers, a law firm, or any other organization that delivers legal services to individuals.

    Last year’s Keane Award recipient was Orange County California Legal Aid Society for their development of Legal Genie. The year before that, Lee Rosen, owner of Rosen Law Firm, was the recipient. The award is presented at a special ceremony at the ABA TECHSHOW in Chicago on March 30, 2012 and comes with other perks such as publication about the award recipient in Law Practice magazine and other LPM Publications.

    Do you know of a lawyer, law firm or other organization that deserves nomination? Self-nomination is accepted as well. The deadline is February 15. The criteria for nomination and the form for submission may be found on the elawyering task force website.

  • Connecting the Dots between ELawyering and Legal Services

    This week I was honored to provide a plenary presentation at this year’s Legal Services Corporation’s Technology Initiative Grants (TIG) conference in Albuquerque. The title of my talk was “Going Virtual to Expand Access” and my purpose was to provide the attendees with an overview of how private practice lawyers and law firms are using technology to delivery legal services online.

    I discussed the current state of the legal marketplace, where it is heading, and the changing expectations of clients in a more Internet-driven world. At the end, I posed a few questions for the audience that we then took into a break-out session.  Marc Lauritsen  joined us virtually to brainstorm these issues. The questions I posed for legal services organizations were:

    How will you:

    – Identify candidates for online delivery?

    – Match lawyer volunteers with prospective online limited scope matters?

    – Integrate online delivery methods?

    – Address technology and security concerns in serving clients online?

    – Use tech to collaborate with private practitioners, law schools, and legal SaaS providers to increase access to justice? (more…)

  • Workshop on the Future of the Legal Profession and Legal Education

     

    The Association of American Law Schools (AALS) is holding its annual conference in D.C. this week. I’ll be taking part in a panel discussion entitled “Technological Innovation in Practice and Education.”

    The conference has an entire workshop devoted to the future of the profession and legal ed. I see that as an acknowledgement that the legal education system is in need of innovation and reform and fast.  If the legal profession is going to be rescued from its downward spiral, it’s got to start with the law schools.

    A few of the questions the workshop will address:

    1) What new or different kinds of training will law schools of the future need to provide?

    2) How can law schools better serve students seeking to develop critical skills in the areas demanded by changes in legal practice?

    3) What innovations are currently underway in law schools?

    4) How will projected changes in the economics of the legal profession affect law students’ priorities and law schools’ budgets?

    For my session, I will be giving a presentation about virtual law practice and showing a demonstration of how myself and other lawyers work with clients and each other using cloud-based technology. But I will also be sharing some of the emerging trends in the future of legal service delivery that will impact future young lawyers. I’m hoping for a challenging Q&A session. If I get it with any audience, it aught to be this one.

    There is a book to be published soon entitled “Educating the Digital Lawyer“, co-edited by Oliver Goodenough and Marc Lauritsen. This book will showcase chapters written to address many of the issues that this workshop will raise.  I wrote a chapter for it that laid out some of the topics that I thought should be in a law school curriculum and I probably won’t have time to share with the attendees here what I would like to see happen in law schools, but that’s what blogging is for.  So here goes.  (more…)

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