Archive for the ‘Online Marketing’ Category

Regulating Lawyer Online Advertising? Welcome to the Party.

I was on a call last night preparing for a panel presentation at the Univ. of San Francisco where we will be discussing lawyer advertising and regulation. The event is entitled Legal Ethics in the 21st Century: Technology, Speech, and Money. I’m going back through some of my materials on this topic and thought I’d share. The below is a sidebar from my book about lawyer online advertising. With the Florida Bar going crazy with restrictions on lawyer blogs, it’s time to start pushing this matter forward.

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Five Tips for Lawyers Purchasing Online Lead Gen Services

Five Tips for Lawyers Purchasing Online Lead Generation Services 1.   Find out how much traffic the branded network’s site generates. Check with a company like Quantcast, which provides an estimate of the traffic generated to a single website. 2.   Find out where the company pulls in the leads. An unscrupulous company might be purchasing low-quality […]

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Video: ReInvent Law Presentation

This is the video of my “ignite-style” presentation at the ReInvent Law Conference in Silicon Valley a couple months ago. I’m speaking at a super fast pace about branded networks, lawyer advertising, and online delivery of legal services.

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Online Legal Marketplace Book Release

My new book about the online legal marketplace, Consumer Law Revolution, was released today from the publisher and pre-orders should be shipping this week. I’m excited to share this book with the legal profession. It dives into an area that is growing in practice and where we don’t have clear, established best practices to guide us. The online legal marketplace naturally involves technology and the unbundling of legal services, but also new forms of online lawyer advertising and collaboration with non-lawyer legal service companies that provide online marketing tools and platforms for lawyers to connect with consumers.

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Virginia State Bar Publishes Virtual Law Office Ethics Opinion

The Virginia State Bar has published Legal Ethics Opinion 1872 on virtual law offices and the use of temporary office space on March 29, 2013. The ethics opinion acknowledges that virtual law offices and temporary or leased office spaces do not always go together, but it addresses both from the standpoint of ethics issues, such as providing contact information in marketing, supervision of lawyers and nonlawyers in the firm, confidentiality of the tech and competency using it to work with clients online.

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Slides from ReInventLaw Conference

This past Friday, I gave a presentation at the ReInvent Law conference in Silicon Valley. There were 500+ attendees registered and some really interesting speakers. The focus of my talk was about the subject of my new book: lawyers, especially solos and small firms, should learn to collaborate with branded networks and where we are at this stage in that process.

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Attorney @ Work: The Next Lawyering Frontier

In case you missed reading it on the Attorney at Work blog, here is a link to my interview for them. I’ve gotten a huge response from this article in the form of emails from lawyers across the country so something in it must have struck a cord.

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Click and Mortar Legal Services for the Public Open in CA

A new hybrid of legal service delivery has launched this week with the opening of the LegalForce storefront in Palo Alto. The delivery model combines online services with the customer service of a traditional store front operation complete with a network of lawyers who charge a flat rate of $45 for 15 minutes of legal advice.

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Consumer Law Revolution Ebook

I’ve created a new page on this blog for my new ebook: Consumer Law Revolution. This ebook is the precursor to my full book that should be published by the ABA LPM sometime later this year. The ebook provides an introduction to the concept of branded networks and online marketing tools for lawyers. I researched almost all of the legal tech startups and branded networks from both the lawyer and consumer perspective. These case studies are in the full book as are all of the important ethics issues surrounding lawyer’s collaboration with these companies to engage with and provide legal services to the public.

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Wall Street Journal Covers Rivalry in Online Delivery Space

Last week I was interviewed by the Wall Street Journal for an article that was published today regarding companies that deliver basic legal services online and how this impacts both the public and legal professionals.

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