Online Marketing


Online Legal Services Gets a Boost from ABA & Rocket Lawyer Partnership

I was surprised and happy to hear the news today that the ABA announced its partnership with Rocket Lawyer on a pilot project to help match up ABA members with online clients. I’ve been researching and writing about lawyer collaboration with branded networks like Rocket Lawyer for the past couple of years with a focus on ethics issues and best practices. I wrote a book about the best practices for lawyers who wanted to work with these companies and make connections with clients through them. ...READ MORE

Regulating Lawyer Online Advertising? Welcome to the Party.

I was on a call last night preparing for a panel presentation at the Univ. of San Francisco where we will be discussing lawyer advertising and regulation. The event is entitled Legal Ethics in the 21st Century: Technology, Speech, and Money. I’m going back through some of my materials on this topic and thought I’d share. The below is a sidebar from my book about lawyer online advertising. With the Florida Bar going crazy with restrictions on lawyer blogs, it’s time to start pushing this matter forward. ...READ MORE

Five Tips for Lawyers Purchasing Online Lead Gen Services

Five Tips for Lawyers Purchasing Online Lead Generation Services 1.   Find out how much traffic the branded network’s site generates. Check with a company like Quantcast, which provides an estimate of the traffic generated to a single website. 2.   Find out where the company pulls in the leads. An unscrupulous company might be purchasing low-quality […] ...READ MORE
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Online Legal Marketplace Book Release

My new book about the online legal marketplace, Consumer Law Revolution, was released today from the publisher and pre-orders should be shipping this week. I’m excited to share this book with the legal profession. It dives into an area that is growing in practice and where we don’t have clear, established best practices to guide us. The online legal marketplace naturally involves technology and the unbundling of legal services, but also new forms of online lawyer advertising and collaboration with non-lawyer legal service companies that provide online marketing tools and platforms for lawyers to connect with consumers. ...READ MORE

Virginia State Bar Publishes Virtual Law Office Ethics Opinion

The Virginia State Bar has published Legal Ethics Opinion 1872 on virtual law offices and the use of temporary office space on March 29, 2013. The ethics opinion acknowledges that virtual law offices and temporary or leased office spaces do not always go together, but it addresses both from the standpoint of ethics issues, such as providing contact information in marketing, supervision of lawyers and nonlawyers in the firm, confidentiality of the tech and competency using it to work with clients online. ...READ MORE
Slides from ReInventLaw Conference

Slides from ReInventLaw Conference

This past Friday, I gave a presentation at the ReInvent Law conference in Silicon Valley. There were 500+ attendees registered and some really interesting speakers. The focus of my talk was about the subject of my new book: lawyers, especially solos and small firms, should learn to collaborate with branded networks and where we are at this stage in that process. ...READ MORE
talking fingers

Attorney @ Work: The Next Lawyering Frontier

In case you missed reading it on the Attorney at Work blog, here is a link to my interview for them. I’ve gotten a huge response from this article in the form of emails from lawyers across the country so something in it must have struck a cord. ...READ MORE

Click and Mortar Legal Services for the Public Open in CA

A new hybrid of legal service delivery has launched this week with the opening of the LegalForce storefront in Palo Alto. The delivery model combines online services with the customer service of a traditional store front operation complete with a network of lawyers who charge a flat rate of $45 for 15 minutes of legal advice. ...READ MORE
Consumer Law Revolution Ebook

Consumer Law Revolution Ebook

I’ve created a new page on this blog for my new ebook: Consumer Law Revolution. This ebook is the precursor to my full book that should be published by the ABA LPM sometime later this year. The ebook provides an introduction to the concept of branded networks and online marketing tools for lawyers. I researched almost all of the legal tech startups and branded networks from both the lawyer and consumer perspective. These case studies are in the full book as are all of the important ethics issues surrounding lawyer’s collaboration with these companies to engage with and provide legal services to the public. ...READ MORE