This weekend I gave a presentation for Avvo’s Lawyernomics Conference in Las Vegas. I was talking about the subject of my new book and giving examples of the online marketing tools that branded networks provide for lawyers in their network to use to connect and work with clients online. There were several great questions from the audience throughout, but one question in particular struck me: Couldn’t we use the same techniques the branded networks are using on our own law firm sites?More »
Archive for the ‘Book’ Category
Below are a couple of the events I’m scheduled to attend this month. I have not had time to blog because I’ve been finishing up the edits to my book about online marketing tools and branded networks. It is now slated to come out the first of June. I have a couple other articles or chapters that [...]More »
This past Friday, I gave a presentation at the ReInvent Law conference in Silicon Valley. There were 500+ attendees registered and some really interesting speakers. The focus of my talk was about the subject of my new book: lawyers, especially solos and small firms, should learn to collaborate with branded networks and where we are at this stage in that process.More »
I’ve created a new page on this blog for my new ebook: Consumer Law Revolution. This ebook is the precursor to my full book that should be published by the ABA LPM sometime later this year. The ebook provides an introduction to the concept of branded networks and online marketing tools for lawyers. I researched almost all of the legal tech startups and branded networks from both the lawyer and consumer perspective. These case studies are in the full book as are all of the important ethics issues surrounding lawyer’s collaboration with these companies to engage with and provide legal services to the public.More »
This is a except including a checklist from my book Limited Scope Legal Services: Unbundling and the Self-Help Client, ABA LPM (2012):
The economy does not exist in a bubble and neither should legal professionals. There are lessons to be learned from looking at ways that
other industries have unbundled their services to create new or improved markets that adapted to changes in the global economy and the way
consumers exercise their purchasing power.
I wanted to provide a quick update of what I’ve been working on and what I will hopefully be sharing more of on this blog in the near future. I have been finishing up a new book on the topic of online marketing tools for lawyers. In the course of researching for this project, I’ve studied and registered for accounts with companies that provide online legal services to the public and seek to collaborate with lawyers. This process has only increased my excitement and optimism about the future of online delivery of services.More »
Last week at the ABA Techshow in Chicago, I was pleased to launch the publication of my new book on unbundling.
Writing a book on limited scope services seemed like a logical next step in the process of reevaluating how the legal profession can adapt to the changes it faces as a result of disruptive technology, economic recession, Internet empowered consumers and other factors.More »
An exciting new resource for lawyers and legal educators has been published online for free thanks to the sponsorship of Harvard’s Berkman Center LawLab. The book project called Educating the Digital Lawyer is now available for download as an epub file here.More »