This is a slide deck from a presentation I gave this morning as part of a panel for the South Carolina Law Review Symposium entitled, On Task?: Expanding the Boundaries of Legal Education. In it, I look at why increasing online engagement is critical for lawyers to think about, what methods of engagement might work, assessing engagement, and then the transfer that happens after engagement.
There’s a good balance that must happen here between lawyers pulling in “leads” for new business and at the same time using these engagement methods to educate and empower the public to 1) know when they might have a legal need in the first place and to prevent issues before they happen, and 2) if they do have a legal need, having access to where to go for help (ie, intelligent matching systems). Another piece of the puzzle to explore.