This ebook is the precursor to my full book that should be published by the ABA LPM sometime later this year. The ebook provides an introduction to the concept of branded networks and online marketing tools for lawyers.
For the book, I researched almost all of the legal tech startups and branded networks from both the lawyer and consumer perspective. These case studies are in the full book as are all of the important ethics issues surrounding lawyer collaboration with these companies to engage with and provide legal services to the public.
I wanted to make the best practices portion of this material free and available to practitioners because I don’t know of any other resources out there like this and it’s needed. As most of you know by now from my writing, I believe that the legal profession should find ways to collaborate with companies providing legal services online. It will be a significant way to increase access to justice for certain legal services. Not for all services, not for all clients, and not for all lawyers – see my book on unbundling or that ebook for reasons why not. However, it will be significant for large segments of the public needing basic legal services and may lead to other forms of collaboration and innovation in the delivery of legal services that could expand access in ways we can’t see right now.
For those who are venturing into this area of lawyer advertising/delivering legal services online in their law practice, this ebook and the full book to come should be a helpful guide.
As always, I welcome feedback.