Slides – Consumer Law Revolution: Online Marketing Tools for Lawyers
These are the slides from my part of the panel presentation from the College of Law Practice Management (COLPM) Futures Conference last Friday at Georgetown Law Center in D.C. Some of this talk included research from my forthcoming book on the subject.
I think Michael Mills, who was on the panel with myself, Marc Lauritsen and Tanina Rostain, made a wonderful point when he asked whether our profession’s reluctance to use available technologies that make legal knowledge available to a larger majority of the public is actually “immoral.” It is certainly malpractice to not use it, but I think he is right, if it’s available and can be implemented by law firms or at least made accessible through legal services organizations to increase access to justice, then yes, it borders on being immoral.
I tried to argue that some of these companies creating new platforms to deliver legal services might collaborate with private practitioners as well as legal aid services to increase alternatives available but also help lawyers to build their online brand and market their full-service or unbundled legal service offerings. I’m not sure about what reception these ideas had because it was the end of the day and that always limits attendee questions. Would love the feedback.