Attorneys considering opening a virtual law practice should take a look at Susan Cartier Liebel’s recent blog post “Is Now The Perfect Time To Start Your Solo Practice?” The post is motivational and gives great examples of why and how attorneys may make the most of the economic downturn to create innovative law practices.
Along those lines, I just finished writing a post on the VLOTech blog about how web-based virtual law offices are the ideal way for a solo or small firm practitioner to turn a bad situation into a growing law practice. From low overhead to providing more cost-effective and efficient services, VLOs are a great way to serve clients who are seeking out convenient and affordable legal assistance. This is also a good way to build client loyalty and grow your virtual practice through referrals.
I’ve seen an increase in my virtual law practice client base since this summer. Many of my clients, especially the estate planning clients with families, are very upfront with me. They can’t afford a traditional law practice. They can’t take the time off work to go in for multiple appointments in a law office. Or they don’t want the added cost of paying for child care while they meet with a paralegal or attorney in person. They need flexibility in payment methods and the ability to pay online with a credit card or through Paypal. They need to be able to work with me online on their own time even if that is at 1:00am in the morning.
How do I think attorneys can take advantage of the economic downturn? Respectfully understand your clients’ economic concerns and give them what they need in this difficult time. With my web-based VLO, I have more flexibility in my practice and it doesn’t hurt my bottom line. Efficient and affordable customer service will create client loyalty that will continue in good times and grow your virtual law practice over the years.